Our extraordinary Brightening Shampoo, free from SLS/SLES sulfates, produces a rich lather that lifts away dirt and oil. After rinsing, your comb will glide smoothly through soft, clean, and radiant strands.

Heres Why Youll Love It

• Gently cleanses with a rich lather.
• Free of SLS/SLES sulfates*.
• Adds softness and smoothness.
• Keeps blondes bright.
• Certified PETA Global Animal TestFree.

Directions: Apply to wet hair. Work into a rich lather. Rinse and repeat if needed.

Lets Look Inside

SmartRelease Technology
A triple-powered system that continuously releases healthy-hair ingredients to protect against daily styling and environmental damage.

Arginine
A naturally occurring amino acid that helps strengthen and rebuild hair from within.

Monoi Oil
A luxurious blend of coconut oil and Tahitian gardenia flower that fights frizz, boosts shine, and helps shield hair from damage.

Tamanu Oil
A nutrient-rich UV absorber with Omega-6 and -9 that deeply hydrates, enhances shine, and prevents brittleness.